Berhlan will soon begin operations in Florida. According to General Manager Marcela Berrío, the company already exports to Mexico, Panama, and other international markets, with a primary goal of maintaining a strong presence in Colombia. Despite challenges like inflation and rising raw material costs, the company continues to invest in providing high-quality products at competitive prices.

“Next month, we will start distributing in the United States, specifically in Florida. Currently, we have an international reach in eight countries, including Panama, Venezuela, Ecuador, Costa Rica, and Mexico,” Berrío stated.

What sets Berhlan apart?

“We are a family-run business driven by passion. This year has been full of challenges, but we continue adapting to meet the needs of the Colombian market, where consumers’ purchasing power has been affected by inflation. We are investing in technology to reduce production costs and optimize logistics.”

How did 2023 go for Berhlan?

“The first quarter of 2023 delivered strong performance, with record sales and strong growth. However, we later observed a market contraction due to inflation's impact on consumers. We expect steady, though not exponential, growth in the coming months, with exports showing promising momentum.”

What progress has Berhlan made in sustainability?

“This year, we appointed a Sustainability Leader to oversee environmental, social, and economic initiatives. Financial sustainability enables reinvestment, allowing us to distribute wealth more effectively. Notably, 50% of our leadership positions are held by women, a natural outcome of our company culture rather than a mandated policy.”

How does Berhlan invest in human capital?

“We prioritize professional and personal development through leadership training, coaching programs for mid- and senior-level managers, and educational support. Additionally, we run the ‘The Brilliance of Being a Woman’ program, which emphasizes female leadership and care.”

How is Berhlan positioned internationally?

“Domestically, we remain a leading contract manufacturer with brands such as Amatic, Bondi, and Super B. Internationally, we currently operate in eight countries and will launch our U.S. distribution next month, establishing a solid presence in Florida.”